Marketing
Marketing is a bit more than websites design or Facebook publishing only.Marketing is understanding the behaviors and real needs of your Customers. If you understand this, you’re on the right track to be successful.
Idea
Our Concept
We pay a lot of attention to analyze business strategies of our Customers.
Its effectiveness depends on a level of understanding your Consumers behaviors and once we know it, we’re able to offer implementing the right communication tools to reach your Consumers.
You’ve probably realized already that a traditional marketing isn’t effective any longer.
You’re bombarded with ads, which don’t bring any value to your business.
What if searching for information about the products you are interested became a journey? You experience while searching and you decide when to take a break.
In marketing these breaks are called:
ZMOT
Zero Moment of Truth
FMOT
First Moment of Truth
SMOT
Second Moment of Truth
TMOT
Third Moment of Truth
ZMOT is the most important one – it defines what emotions will accompany your potential Consumer on last two stops.
That’s why we focus so much on this stage in your business and we do everything to ensure your company is discovered or found and rated as the one that can be trusted.
Have you caught the attention
That’s great. Now you need to guide your potential Consumer through a shaky bridge from a “Potential Consumer” point to a “Loyal Consumer”.
In order to continue this journey without any fear, we’ll prepare your communications for you.
Starting from visual identification, we’ll move to websites through social media and preparing your blogging activity.
What is ZMOT?
Don’t make your Consumers search!
Let us prepare your marketing in a way your Consumers receive right information.
We’ll serve it in a place where they search in an easily accessible way.
Areas of our support for you:
Internet Analytics
Allow us to analyze the way your Consumers search the information they need.
Based on our outcomes, we’ll build up personas for your business and project the communication model that makes reaching your Consumers much easier and also creates experience they build during ZMOT (Zero Moment od Truth).
Winning ZMOT
You’ll get all necessary tools to catch the attention of Consumers at the searching stage already.
Winning ZMOT will never be closer than now. You just need to reach out.
Designing Experience
Struggling with finding time to more creative activities?
We’ll create advertising campaign that raises interest of your company. When you support your Consumers in realizing their needs, you’ll trigger emotions that start leading to buy your product or service.
Taking care of Consistency
Consistency between your ads and purchasing experience of your product or service allows to avoid a chaos, that may discourage a potential Consumer.
Visual Identification
Websites
Blogging
Reviews Management
SEO / SEM
Google ADS
Video – YouTube
Social Media
Pricing comparisons
Expert image management
E-mail Marketing
Customer service
